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Everything you need to run a coaching business.Most of it runs without you.

Two things you can buy. Take one or both, on their own billing days, and cancel either without touching the other.

Most coaches start here

The Platform

For getting your business online and selling, without hiring anyone.

/month

if you pay annually · 14-day trial

Create

  • Your website, on your own domain — described, not designed
  • Courses built from what you already know
  • Your community, on your own domain, run for you
  • Products and payments into your own Stripe
  • Video made from your materialBeta

Marketing

  • Social posts written, scheduled and publishedBeta
  • Google and Facebook ads, watched and adjustedBeta
  • Your subscribers and the emails that go to them

Conversion

  • Funnels — landing page, order form, follow-upBeta
  • Forms and lead magnets on any page you publish
  • WebinarsComing

Cancel any time. Your website and members stay yours.

Outreach

For filling the calendar. Buy it on its own or alongside.

/month

from · annually · 14-day trial

Working now

  • LinkedIn outreach — finds them, writes to them, follows up
  • Replies land in one inbox, drafted for you to send
  • Your pipeline, so nobody is quietly dropped

Priced by leads a month

  • Loading the price list…

Coming to Outreach

  • InstagramComing
  • XComing

Separate subscription. Cancel it without touching the rest.

The AI is included

Writing your posts, drafting your emails, building a page, making a course — the everyday work is covered by your plan. Run something unusually big and you can add more, but almost nobody needs to.

  • Or bring your own — connect your Claude account and there are no token charges from us at all
  • ChatGPT Coming

Where this is going

The more you build with us, the less you have to touch it.

Every platform you have used before is priced on how much you do inside it. We are building the opposite: a business that runs in the background, looks at what you have already made, and gets on with the next thing.

One calendar for everything

Posts, emails, ads and launches on one screen. You approve; it goes.

It reads what you already did

Your funnel, your course, your last launch. Suggestions come from your work, not a template.

Ask for it in a sentence

Describe what you want and it gets built.

The parts marked Beta above are open to a few coaches at a time. Everything not marked is working today.

The questions you are actually asking

I am not technical. Is this really going to work for me?

Yes, and it is the reason the thing exists. You describe your business in plain words, the way you would explain it to somebody at a dinner party, and it gets built while you talk. Nothing to install, nothing to host, no plugins to keep updated, no theme to choose. If you can hold a conversation, you can use this.

Will it look and sound like me, or like every other AI website?

That is the right question to ask any AI tool, and the honest answer is that it depends entirely on how much it knows about you. This one starts from your words, your niche, your offer and the material you have already written, rather than a template with your name dropped into it. And nothing it produces is locked: every page, every email and every lesson is yours to change. The best results come from the coaches who tell it when it has got their voice wrong.

I already have a website, a list and a course somewhere else. Do I have to start again?

Your subscribers come straight in from a CSV, and your domain points at us only when you say so, so nothing of yours goes dark while you make up your mind. Your site and your courses get rebuilt here rather than imported, which sounds like more work than it is: describing what you already have takes an afternoon, and most people end up with something better than the thing they were copying.

When I sell something, how much do you take?

Nothing. Your payments go into your own Stripe account, under your own name, and we take no percentage of them. You pay Stripe's normal card fee and that is the entire story. Other platforms add their own cut on top of that, on every transaction, for as long as you stay. We do not, and we are not planning to.

Do I need both products?

No. They are separate subscriptions with separate trials and separate billing days. Plenty of coaches take one and never the other.

What does "Beta" mean on this page?

Built, working, and open to a few coaches at a time while we watch it closely. You can put your name down from inside the app. We do not charge for something you cannot use yet.

What if it turns out not to be for me?

Cancel whenever you like, and ask us for your data on the way out. You get everything: your subscribers, your pages, your courses, your community, and the material the AI has built up about your business. Not a tidy little CSV, the lot. We keep nothing back, because a business you cannot leave is not one you chose to stay in. Your domain was always yours, and your payments were always going to your own account.

Will the AI cost me extra?

Not for the everyday work — the posts, the emails, the pages, the courses. That is included in your plan. If you ever run something unusually heavy you can add more, and you would have to be going a long way past normal use to get there. If you would rather not think about it at all, connect your own Claude account and there are no token charges from us.

No charge today. Cancel any time.