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How do I sell my course?

Selling a course happens on one page, called Selling: choose Paid, set your price, test it, and choose where buyers land. Setting a price and connecting Stripe takes about 15 minutes.

Updated 18 October 2026

You can change how people get in at any time, and students already on the course keep their place and never pay.
  1. Open How people get in

    Open Products, then Courses, then Manage on your course, press Publishing, and press Open beside How people get in. On a phone, press the menu button at the top right first, and slide the row under the course name left to find Publishing.

    How people get in, on Publishing, with its Open button.

    How people get in, on Publishing, with its Open button.

  2. Choose how people get in

    Press Paid so people buy it from your payment page, or choose Free, Community members or After a wait (the last two need a community).

    The four ways in. The one in use is ticked.

    The four ways in. The one in use is ticked.

  3. Set what they pay

    Set your price and Ways to pay under What they pay: one payment, a payment plan, a subscription, or something you already sell. See How do I set a price and take payments for my course?.

    What they pay: the product, and the ways to pay it.

    What they pay: the product, and the ways to pay it.

  4. Test it, then go live

    Use Test, then go live to buy your own course with the test card before any real card is charged. See How do I test my payment page, then take real payments?.

    Test, then go live: test or live, your payment page, where the money goes.

    Test, then go live: test or live, your payment page, where the money goes.

  5. Decide what happens when it is full

    Press Set a limit → under When it’s full (it says Change places → once you have an intake) to choose a waiting list or the next intake. See How do I limit places and run a waiting list?.

    When it’s full: places taken, and what happens next.

    When it’s full: places taken, and what happens next.

  6. Choose where buyers land

    Press Their course, with their community, The course only or Their community first under After they buy. It saves the moment you press it.

    After they buy: the three places a buyer can land.

    After they buy: the three places a buyer can land.

More about selling

Can I give early buyers a discount?#

Yes. Make a code such as EARLYBIRD under Discount codes on Selling. See How do I make a discount code for my course?.

You will know it worked whenOn Publishing, the row reads How people get in: Paid, and Selling shows your payment page link under Test, then go live.
Before you start

Taking money needs a Stripe account, which the Selling page helps you connect; until then your price is saved but nobody can buy. Selling through a sales funnel or an email sequence is in private beta: ask for access from Get students in on Publishing.

How do I set a price and take payments for my course?

Related articles

Can I see a real course before I build mine?

Yes. Claire's free course, Small Steps, is a real course you can join as a student in about five minutes.

Can I turn my workbook, notes or recordings into a course?

Yes. Add your workbook, notes, slides or recordings at the start of a new course and Maya reads them; the questions arrive already answered, and your plan is built from them.

How does my course help students finish?

Your course has a tool for students who drift off, get stuck or feel alone, and you switch them all on or off in one place: Delivery, at the top of your course. Looking through them takes about five minutes.

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